Digital Marketing Training: Master the Digital Landscape
About the Course
In today’s digital world, effective marketing is key to success. This Digital Marketing Training course is designed for beginners and professionals alike who want to master the art of online marketing. Whether you’re looking to boost your business, start a new career, or simply enhance your skills, this course offers comprehensive knowledge and hands-on experience in all aspects of digital marketing.
Price
₹5000
Course Duration
40 hours
Why Choose This Course?
This comprehensive Digital Marketing Training course provides a thorough understanding of online marketing strategies and tools. Ideal for those looking to advance their career or improve their business's online presence, it covers everything from SEO and content marketing to PPC and analytics, ensuring you have the skills needed to succeed in the digital landscape.
What Will You Learn?
- Introduction to Digital Marketing: Gain an overview of digital marketing and its significance.
- Key Metrics and KPIs: Understand essential metrics and Key Performance Indicators for measuring marketing success.
- Search Engine Optimization (SEO): Learn the fundamentals of SEO and techniques for optimizing your website.
- Keyword Research and Optimization: Discover how to conduct keyword research and apply optimization strategies.
- On-Page and Off-Page SEO Techniques: Explore both on-page and off-page SEO methods to improve search engine rankings.
- Technical SEO and Site Audits: Master technical aspects of SEO and perform site audits for better performance.
- Content Marketing: Develop effective content marketing strategies to engage your audience.
- Social Media Marketing: Learn how to leverage social media platforms for marketing and engagement.
- Email Marketing: Build and segment email lists, create engaging campaigns, and use automation techniques.
- Pay-Per-Click (PPC) Advertising: Understand PPC advertising basics, setup, management, and ad copywriting.
- Analytics and Reporting: Use Google Analytics and other tools to track performance and optimize campaigns.
Course Modules
- Introduction to Digital Marketing
- Overview of Digital Marketing
- Understanding the Digital Ecosystem
- Key Metrics and KPIs
- Search Engine Optimization (SEO)
- Keyword Research and Optimization
- On-Page and Off-Page SEO Techniques
- Technical SEO and Site Audits
- Content Marketing
- Content Strategy Development
- Blogging, Video Marketing, and Infographics
- Content Distribution Channels
- Social Media Marketing
- Platform-Specific Strategies (Facebook, Instagram, LinkedIn, Twitter)
- Social Media Advertising
- Community Engagement and Management
- Email Marketing
- Building and Segmenting Email Lists
- Crafting Engaging Email Campaigns
- Automation and A/B Testing
- Pay-Per-Click (PPC) Advertising
- Google Ads and Bing Ads Basics
- Campaign Setup and Management
- Ad Copywriting and Bid Strategies
- Analytics and Reporting
- Google Analytics and Data Interpretation
- Conversion Tracking and Optimization
- Reporting Tools and Techniques
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